Apple is reportedly considering red as the next premium color for its iPhones

First, we got iPhones in Hermès orange, and now we might get them in Louboutin red. According to Bloomberg‘s Mark Gurman, Apple is already mulling over what the next premium colorway will be for its iPhone Pro models. While we’re not expecting iPhone 18 announcements until later this year, Gurman reported that “red is the new flagship color in testing for the next iPhone Pros.”

Gurman added that there were rumors of purple and brown shades, but predicted that these could just be different shades of the main red option. Red is definitely a departure from Apple’s usual palette of more modest tones, but the company could be trying to continue the momentum of its flashier Cosmic Orange option that has been boosting sales in China. The bold orange option has been informally rebranded as Hermès orange among fans and is becoming somewhat of a status symbol in Chinese markets. With red as a potential frontrunner for the next iPhone Pro colors, Apple could capture even more sales in China, especially since the color is seen as lucky in Chinese culture.

It’s not the first time Apple has offered red iPhones, though. Previously, Apple manufactured iPhones in deep red hues in collaboration with Product Red, with the last available models being the iPhone SE, iPhone 14 and iPhone 14 Plus. On the other hand, Gurman reported that Apple will play it much safer when it comes to the rumored foldable iPhone, sticking with its basic tones.