Groww unveils AI enabled platform to expand investment basket

Groww, a listed stock broking company on Saturday unveiled a new range of products with the goal of catering to the diverse investment needs of the users with artificial intelligence (AI) being a top priority.

At the company’s inaugural product showcase event, Groww Next, it emphasised on building responsible intelligence for every kind of investor spanning investment classes such as trading, fixed income and digital wealth management.

Groww said it is using AI and technology to assist investors while keeping decision-making firmly in their hands through consent, transparency and built-in safeguards.

The new six products include an AI investing assistant, which reads markets, tracks news sentiment and provides personalised insights based on users’ portfolio, and Groww Prime, which is designed to help users better manage their mutual funds portfolio.

The other products are:

Bonds: Groww is now enabling regular retail investors access to the secondary bond market, essentially buying and selling bonds. The platform will feature curated bond listings supported by internal risk evaluation frameworks.

Active trading: For people who trade actively, Groww has added tools such as a dedicated high-frequency trading mode and a specialised physical keyboard built for fast trading. Alongside performance upgrades, Groww introduced behavioural safeguards in its F&O segment.

Wealth management: A new feature allows for management of investments across the entire family. According to Groww, this is part of its broader effort to digitise traditionally offline and paperwork-heavy segments such as PMS and AIF investments.

Single financial platform: Groww is positioning itself as a full-service financial platform — from beginner SIPs to sophisticated wealth management — all under one roof with AI baked in throughout.​​​​​​​​​​​​​​​​